Their message is simple. "We love life, healthy living and we care about the world. Which is why we’re developing new-age health stuff rooted in old-world wisdom." Like all good hippies, they've hung around dreaming of a better universe, and now it’s time to do their bit! For centuries, people have been drinking apple cider vinegar for the health benefits. Enhancing digestive function, less feeling of bloating and maintenance of normal blood sugar levels in healthy individuals are just the tip of the iceberg when it comes to apple cider vinegar.